Power Your Campaigns With Real Customer Data
Great marketing depends on great data. System Strats connects your marketing and email platforms. Klaviyo, Mailchimp, ActiveCampaign, and others, to your eCommerce, CRM, and ERP systems so customer segments, purchase history, and behavioral data flow into your campaigns automatically. No more CSV exports, stale lists, or guesswork.
The difference between a marketing email that converts and one that gets deleted is relevance. Relevance requires knowing what the customer bought, when they bought it, how much they spent, and what they browsed last week. That data lives in your eCommerce platform, your ERP, and your CRM, not natively in your email tool. Integration is what connects the data to the campaign, and connected campaigns consistently outperform batch-and-blast by a wide margin.
Someone on your team exports a CSV from one system, cleans it up in a spreadsheet, and imports it into your email platform every week. Segments are always stale by the time they go live.
Your email tool does not know what customers bought, how much they spent, or when their last order was. You cannot build post-purchase flows, replenishment campaigns, or VIP segments.
Browse behavior, cart abandonment, and on-site activity are not reaching your marketing platform. You are missing the highest-intent signals for triggered campaigns.
The marketing platform has different email addresses, names, or opt-in statuses than your CRM. Personalization breaks and customers get emails they should not receive.
We work backward from your marketing strategy. We identify what data your campaigns need, customer attributes, purchase history, segments, behavioral events, and trace where that data lives today. Then we build the integrations that deliver it to your marketing platform in the right format, at the right frequency, with the right identity resolution so profiles are accurate and segments update automatically.
We build dynamic segments in your marketing platform that update automatically based on purchase history, order value, product categories, and custom attributes from your ERP or CRM.
Complete order history: items, amounts, dates, and fulfillment status, flows into your email platform so you can build post-purchase sequences, replenishment flows, and win-back campaigns.
Browse activity, cart events, wishlist actions, and on-site engagement feed into your marketing platform as events that trigger real-time automations and personalized recommendations.
We ensure email addresses, names, preferences, and opt-in statuses are consistent across your CRM, eCommerce platform, and marketing tool so personalization works and compliance is maintained.
Email engagement data, opens, clicks, conversions, flows back into your CRM so sales and support teams see the full picture of how customers interact with your brand.
We review your marketing platform, data sources, current segments, and campaign strategy. We identify every data point your campaigns need and where it currently lives.
We design the data flows, define which customer attributes and events sync, set up identity resolution rules, and plan the sync frequency that matches your campaign cadence.
We build the integrations, validate data accuracy with real customer records, and test that segments populate correctly and triggered automations fire on the right events.
We go live, monitor data flow and segment health, and work with your marketing team to refine segments and automations as campaign performance data comes in.
We understand both sides of marketing integration: the technical data plumbing and the marketing strategy that depends on it. We have connected Klaviyo, Mailchimp, and other platforms to eCommerce and ERP systems for businesses that rely on email and SMS as core revenue channels. We build integrations that marketers can actually use, not just ones that pass data without context.
Tell us about your project and we'll get back to you within 24 hours.