The purchase history your campaigns need already exists. It’s stuck in a system your email tool can’t see.
Good marketing depends on good data, and too often that data stops at a CSV export. We connect Klaviyo, Mailchimp, ActiveCampaign and other marketing platforms to your eCommerce, CRM and ERP systems. Customer segments, purchase history and behavior then flow into your campaigns automatically, so you stop relying on stale lists and guesswork.
An email gets read when it’s relevant, and relevance means knowing what a customer bought, when they bought it, how much they spent and what they browsed last week. That data lives in your store, ERP and CRM, and your email tool can’t reach it on its own. Integration is what connects it to the campaign.
Someone exports a CSV every week, cleans it in a spreadsheet and imports it into your email platform. Segments are stale by the time they go live.
Your email tool doesn’t know what customers bought, what they spent or when they last ordered. Post-purchase flows, replenishment campaigns and VIP segments are off the table.
Browsing, abandoned carts and on-site activity never reach your marketing platform. You miss the signals that show someone is ready to buy.
Your marketing platform and CRM disagree on email addresses, names or opt-in status. Personalization breaks, and customers get emails they shouldn’t receive.
We work backward from your marketing strategy. First we identify what your campaigns need, such as customer attributes, purchase history, segments and behavior, and trace where it lives today. That data then reaches your marketing platform in the right format at the right frequency. Careful record matching keeps each profile accurate, and segments update automatically.
We build segments in your marketing platform that update automatically from purchase history, order value, product categories and custom ERP or CRM fields.
Full order history, including items, amounts, dates and fulfillment status, reaches your email platform, so you can run post-purchase, replenishment and win-back campaigns.
Browsing, cart events, wishlist actions and on-site engagement feed your marketing platform as events that trigger automations and personalized recommendations.
We keep email addresses, names, preferences and opt-in status consistent across your CRM, store and marketing tool, which supports both personalization and compliance.
Opens, clicks and conversions flow back to your CRM, so sales and support can see how each customer responds to your marketing.
We review your marketing platform, data sources, segments and campaign plans, and note every data point your campaigns need.
Next we choose which attributes and events sync, set rules for matching records to people, and time syncs to your campaign schedule.
Using real customer records, we check data accuracy, confirm segments fill correctly and make sure automations fire on the right events.
We go live, watch data flow and segment health, and adjust segments and automations with your marketing team as results come in.
We understand both the technical plumbing and the marketing strategy that depends on it. We have connected Klaviyo, Mailchimp and other platforms to eCommerce and ERP systems for businesses that rely on email and SMS as core revenue channels. What you get is an integration your marketers can use, with data that arrives in context.
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