Search, Shopping & Performance Max
Google Ads puts your business in front of people actively searching for what you offer. System Strats manages Search, Shopping, Display, YouTube, and Performance Max campaigns with a focus on measurable ROAS, proper tracking, and continuous optimization.
Google Ads is still the highest-intent paid media channel for most businesses. When someone types a purchase-intent query, they are as close to buying as a prospect gets, and Google Ads is the way to put your business in front of them. The catch is that most accounts are quietly burning budget on broken tracking, bad keyword strategy, and campaigns that were set up years ago and never revisited.
The account is optimizing on data that does not match the source of truth in the CRM or store. Decisions are being made on numbers that are subtly (or completely) wrong, and nobody has verified the tracking in months.
A PMax campaign is spending most of the budget, but nobody is sure where the spend is going, how the assets are performing, or whether it is cannibalizing brand Search traffic that would have converted anyway.
The search terms report is full of irrelevant queries nobody has added as negatives. Budget is quietly leaking into terms that will never convert, week after week.
Campaigns are running without a clear profitability target. ROAS looks fine in isolation but does not account for margin, or it excludes offline conversions that matter. The account optimizes for the wrong goal.
We start with conversion tracking, because nothing else matters if the numbers are wrong. From there we clean up account structure, tune bidding to real profitability targets, and manage Shopping and PMax alongside Search with proper negatives and structure. We report against the KPIs that actually matter for the business, not surface-level Google Ads metrics.
Search campaigns put text ads in front of users actively searching for what you sell. System Strats builds Search campaigns with disciplined account structure, tight keyword themes...
Learn More →Shopping and Performance Max campaigns are the highest-ROAS Google Ads channels for most ecommerce brands. System Strats builds PMax and Shopping campaigns with strong feed optimiz...
Learn More →Display, Video, and YouTube campaigns are for upper-funnel reach, retargeting, and brand awareness, not last-click conversions. System Strats runs these campaigns with clear goals,...
Learn More →Most Google Ads accounts are making decisions on broken or incomplete tracking. System Strats audits and rebuilds conversion tracking from the ground up, including Enhanced Convers...
Learn More →We verify conversion tracking against the source of truth, fix broken events, implement Enhanced Conversions where needed, and rebuild reporting on solid data.
We audit and restructure campaigns, prune waste, add negatives, and fix ad copy and extensions that have not been touched in months.
We build the campaign structure that matches your goals, launch or relaunch campaigns, and monitor closely through the initial learning phase.
We run weekly optimization cycles on bids, audiences, creative, and search terms, and we report against real business KPIs on a monthly cadence.
We work across Search, Shopping, and Performance Max every day, and we treat conversion tracking as a first-class problem rather than something to check once at launch. We also know when to leave a campaign alone, which is as important as knowing when to change something.
Tell us about your project and we'll get back to you within 24 hours.