The other search engine your customers use, managed with the same care as your Google Ads.
Microsoft Advertising, formerly Bing Ads, reaches people across Bing, Yahoo, DuckDuckGo and the wider Microsoft network. We manage campaigns that capture people searching with real intent, often at a lower cost per click than Google. The platform is especially strong for B2B audiences and for workplaces that run on Microsoft.
Microsoft Ads reaches a smaller share of search than Google, usually at noticeably lower costs per click, with an audience that skews older, higher-income and more B2B. For most businesses already on Google Ads, adding it is one of the best-value moves in paid media. It rarely gets done because nobody in-house has time to set it up properly.
Microsoft Ads was imported from Google and never tuned for the platform. LinkedIn targeting, the audience network and platform-specific extensions all sit unused.
UET, Microsoft’s conversion tracking, is misconfigured, missing or unverified. You’re making decisions on broken data, or no data at all.
Disapprovals and feed errors in Microsoft Merchant Center are quietly pulling products from Shopping, and nobody checks feed health regularly.
All the attention goes to Google, so the Microsoft account gets set up and ignored. Weekly optimization never happens, and the account drifts.
We treat Microsoft Ads as its own channel. That starts with setting up UET correctly and building a campaign structure made for Microsoft. Once the Shopping feed is clean, we run the same weekly optimization cycle we run on Google Ads. You end up with a channel that quietly adds revenue at lower cost.
Build Microsoft Ads campaigns for the platform itself, instead of running a copy of Google.
Learn More →Weekly work on bids, search terms and ads to bring costs down and conversions up.
Learn More →Keep your products live on Bing Shopping, with a clean feed and no unexplained disapprovals.
Learn More →Bring Microsoft Ads into GA4, Looker Studio and your CRM, so the numbers finally line up.
Learn More →We audit or install UET, verify conversion tracking, and import or rebuild campaigns with Microsoft’s differences in mind.
Bids, creative and targeting get tuned for Microsoft itself, so the account stops behaving like a Google copy.
We set up or clean up Microsoft Merchant Center, fix disapprovals and keep the feed matched to your store’s product data.
Weekly optimization and reporting continue alongside monthly strategy reviews, the same schedule we run for Google Ads.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform’s real advantages and quirks live. Our attention goes to the small set of features and tactics that change results on Microsoft, so your account never ends up as a copy of the Google one.
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