Bing, Yahoo & the Microsoft Ad Network
Microsoft Advertising (formerly Bing Ads) reaches users across Bing, Yahoo, DuckDuckGo, and the Microsoft ecosystem. System Strats manages Microsoft Ads campaigns that capture high-intent traffic at often lower CPCs than Google, with special strength for B2B audiences and Microsoft-centric environments.
Microsoft Ads reaches about 10 to 15 percent of search traffic at noticeably lower CPCs than Google, and the audience skews older, higher-income, and more B2B. For most businesses already running Google Ads, adding Microsoft Ads is one of the highest-ROI paid media moves available, but it rarely gets done because no one internal has the time or focus to set it up properly.
Microsoft Ads was set up as a direct Google import and never optimized for the Microsoft platform. The unique features (LinkedIn targeting, audience network, platform-specific extensions) all sit unused.
Microsoft's conversion tracking (UET) is misconfigured, missing, or never verified. Decisions are being made on broken data, or no data at all.
Microsoft Merchant Center has disapprovals and feed errors that are quietly removing products from Shopping eligibility. Nobody is monitoring the feed health on a regular cadence.
The account gets set up and then ignored because the primary focus is Google. Weekly optimization cycles that happen on Google never happen on Microsoft, and the account drifts.
We treat Microsoft Ads as its own channel, not an afterthought. We set up UET correctly, build Microsoft-specific campaign structure, optimize the Shopping feed, and run the same weekly optimization cadence we run on Google Ads. The result is a channel that quietly contributes meaningful incremental revenue at lower costs.
Most Microsoft Ads accounts are direct imports from Google Ads with no real optimization for the Microsoft platform. System Strats builds dedicated Microsoft campaigns that leverag...
Learn More →Once campaigns are running, the real work begins. System Strats runs ongoing optimization across bids, keywords, ad copy, and audiences to drive down costs and drive up conversion ...
Learn More →Microsoft Shopping runs on a product feed managed through Microsoft Merchant Center. System Strats sets up and optimizes Microsoft Shopping feeds so your products show across Bing ...
Learn More →Microsoft Ads data lives in its own silo by default. System Strats integrates Microsoft Ads into your full reporting stack (GA4, Looker Studio, and CRM) so the numbers line up and ...
Learn More →We audit or install UET, verify conversion tracking, and import or rebuild the campaign structure with Microsoft-specific considerations.
We tune bids, creative, and targeting for the Microsoft platform rather than treating it as a Google clone.
We set up or clean up Microsoft Merchant Center, fix disapprovals, and keep the feed in sync with the product data in your store.
We run weekly optimization, weekly reporting, and monthly strategic reviews, the same cadence we run for Google Ads.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform's real advantages and real quirks live. We focus on the small set of features and tactics that actually move performance on Microsoft, instead of treating it as a duplicate of the Google account.
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