An account left alone drifts. We keep working on yours every week, and you can see exactly what changed.
Your campaigns are live, but nobody has looked at the search terms, the bids or the ad copy in weeks. The real work starts once a campaign is running.
We run ongoing optimization across bids, keywords, ad copy and audiences, aiming to lower your costs and raise your conversion rate month over month. Daily checks catch pacing problems, and a change log shows what we did and why.
Automated bidding strategies, tuned as your data grows
Search term reviews and negative keyword management
A/B tests on ads and extensions
Budget pacing and reallocation
Pacing and anomalies get a look every day, so overspending or sudden drops don’t sit unnoticed.
We review what people really typed, add negative keywords and trim spend that won’t turn into conversions.
Bidding starts manual or on target cost per click, moves to automation as data builds, and changes back when automation stops working.
Ad copy and offer changes get tested first, since small tweaks rarely change results.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform’s real advantages and quirks live. That tells us which changes are worth testing and which can wait.
Weekly at minimum for active accounts, with daily checks on pacing and anomalies. Major strategy reviews happen monthly.
It depends on the goal and data volume. We start with manual bidding or target cost per click, move to automated strategies as data builds, and switch back when automation stops working.
By potential impact. We start with ad copy and offer-level changes, and skip small tweaks that won’t change your results.
Yes. We provide change logs and weekly reporting, so you always know what changed and why.
Tell us about your project and we'll get back to you within 24 hours.