Once campaigns are running, the real work begins.
Once campaigns are running, the real work begins. System Strats runs ongoing optimization across bids, keywords, ad copy, and audiences to drive down costs and drive up conversion rates month over month.
Automated bidding strategy tuning
Search term mining and negative keyword management
A/B testing of ads and extensions
Budget pacing and reallocation
We audit or install UET, verify conversion tracking, and import or rebuild the campaign structure with Microsoft-specific considerations.
We tune bids, creative, and targeting for the Microsoft platform rather than treating it as a Google clone.
We set up or clean up Microsoft Merchant Center, fix disapprovals, and keep the feed in sync with the product data in your store.
We run weekly optimization, weekly reporting, and monthly strategic reviews, the same cadence we run for Google Ads.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform's real advantages and real quirks live. We focus on the small set of features and tactics that actually move performance on Microsoft, instead of treating it as a duplicate of the Google account.
Common questions about Microsoft Ads Optimization & Bid Management, and how System Strats can help.
Weekly at minimum for active accounts, with daily checks on pacing and anomalies. Major strategic reviews happen monthly.
It depends on the goal and data volume. We start with manual or tCPC, move to automated strategies as data builds, and switch back when automation stops working.
We prioritize tests by potential impact, starting with ad copy and offer-level changes rather than small tweaks that will never move the needle.
Yes. We provide change logs and weekly reporting so you always know what changed and why.
Tell us about your project and we'll get back to you within 24 hours.