Facebook & Instagram Advertising
Meta Ads (Facebook and Instagram) offer unparalleled audience targeting and creative formats for brand awareness, lead generation, and ecommerce sales. System Strats manages Meta campaigns with strategic audience building, compelling creative, and data-driven optimization across the full funnel.
Meta is still the most scalable paid social channel for most ecommerce and consumer brands, despite the iOS privacy changes and rising costs. The platforms (Facebook and Instagram) have the audience, the creative formats, and the algorithm to drive real sales when the strategy, creative, and tracking are right. The catch is that all three have gotten harder in the last few years, and accounts that were fine in 2020 are quietly underperforming now.
Reporting numbers in the Meta Ads Manager no longer match Shopify, GA4, or the CRM. Decisions are being made on data that has quietly gotten worse, and nobody has implemented Conversions API to fix it.
The same ads have been running for months. CTR is dropping, CPM is rising, and conversion rate is falling together, but nobody has the creative pipeline to rotate in fresh assets at a useful pace.
The account is split into dozens of campaigns and ad sets, none of which have enough budget or conversion volume to exit the learning phase. Fragmentation is strangling the algorithm.
The account still relies heavily on narrow interest targeting and tiny lookalikes that worked before iOS but now underperform broad audiences with strong creative.
We fix the three things that matter most on modern Meta: tracking (through full CAPI implementation), account structure (consolidation and proper budget allocation), and creative (concept development, production, testing, and refresh cadence). We run weekly optimization and monthly creative reviews so the account keeps getting better instead of degrading.
A messy Meta Ads account is expensive. System Strats builds clean account structures with campaigns organized by funnel stage, objective, and audience, so the algorithm has what it...
Learn More →On Meta, creative is the biggest lever on performance. System Strats builds creative strategies with multiple concepts, formats, and variations, then tests systematically to find w...
Learn More →Targeting has changed dramatically since iOS privacy updates, and most accounts are still running outdated audience strategies. System Strats builds audience strategies that work i...
Learn More →iOS and browser privacy changes broke pixel-based tracking for most Meta advertisers. System Strats implements Conversions API (CAPI) alongside the pixel for server-side tracking t...
Learn More →We implement or verify Conversions API, consolidate the account structure, and audit creative, audiences, and reporting for gaps.
We set up the creative production process (concepts, production, testing framework) so fresh creative rotates in at the right cadence.
We build or rebuild campaigns with proper budget allocation, objective selection, and audience strategy for the current Meta environment.
We run weekly optimization on bids, audiences, and creative, and monthly strategic reviews against real business KPIs.
We have run Meta Ads through every algorithm and privacy change of the last several years, and we know what used to work that no longer does. We are honest about the role of creative (which matters more than targeting now) and about what a healthy account structure looks like in the current environment.
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