A messy Meta Ads account is expensive.
A messy Meta Ads account is expensive. System Strats builds clean account structures with campaigns organized by funnel stage, objective, and audience, so the algorithm has what it needs to optimize and you have what you need to analyze performance.
Full-funnel campaign structure
CBO and ABO strategy based on goals
Audience testing frameworks
Consolidation for algorithm efficiency
We implement or verify Conversions API, consolidate the account structure, and audit creative, audiences, and reporting for gaps.
We set up the creative production process (concepts, production, testing framework) so fresh creative rotates in at the right cadence.
We build or rebuild campaigns with proper budget allocation, objective selection, and audience strategy for the current Meta environment.
We run weekly optimization on bids, audiences, and creative, and monthly strategic reviews against real business KPIs.
We have run Meta Ads through every algorithm and privacy change of the last several years, and we know what used to work that no longer does. We are honest about the role of creative (which matters more than targeting now) and about what a healthy account structure looks like in the current environment.
Common questions about Meta Ads Campaign Strategy & Structure, and how System Strats can help.
For meaningful testing, $1,500 to $3,000 per month minimum. Ideal budgets depend on audience size, objectives, and competition in your vertical.
Campaign Budget Optimization is the default for most accounts now. Ad set budgets still make sense for specific testing and control scenarios. We use the right tool for the goal, not a rigid rule.
We consolidate aggressively and give each campaign enough budget and conversion volume to exit the learning phase. Fragmented accounts waste spend on perpetual learning.
For ecommerce, Advantage+ Shopping is now a core campaign type. We run it alongside traditional campaigns and use it where it outperforms, which is often for prospecting.
Tell us about your project and we'll get back to you within 24 hours.