Targeting has changed dramatically since iOS privacy updates, and most accounts are still running outdated audience strategies.
Targeting has changed dramatically since iOS privacy updates, and most accounts are still running outdated audience strategies. System Strats builds audience strategies that work in the current Meta Ads environment, with broad targeting, creative differentiation, and first-party data at the core.
Broad targeting with creative segmentation
First-party audience upload and lookalikes
Custom audience building from website and CRM data
Retargeting flows across the funnel
We implement or verify Conversions API, consolidate the account structure, and audit creative, audiences, and reporting for gaps.
We set up the creative production process (concepts, production, testing framework) so fresh creative rotates in at the right cadence.
We build or rebuild campaigns with proper budget allocation, objective selection, and audience strategy for the current Meta environment.
We run weekly optimization on bids, audiences, and creative, and monthly strategic reviews against real business KPIs.
We have run Meta Ads through every algorithm and privacy change of the last several years, and we know what used to work that no longer does. We are honest about the role of creative (which matters more than targeting now) and about what a healthy account structure looks like in the current environment.
Common questions about Meta Ads Audiences & Targeting, and how System Strats can help.
It still has a role, but broad targeting with strong creative often outperforms tightly-targeted campaigns. Meta's algorithm has enough signal to find the right people if the creative points it in the right direction.
Start with high-quality seed audiences: top customers, repeat buyers, or highest-LTV segments. Lookalike quality is determined by seed quality more than seed size.
Meta's automated targeting that expands beyond your specified audiences when the algorithm finds better performance. It is now the default for most campaigns and works well when creative is strong.
Yes, but with smaller audiences than before iOS 14. Server-side tracking via Conversions API materially improves retargeting audience size and quality.
Tell us about your project and we'll get back to you within 24 hours.