iOS and browser privacy changes broke pixel-based tracking for most Meta advertisers.
iOS and browser privacy changes broke pixel-based tracking for most Meta advertisers. System Strats implements Conversions API (CAPI) alongside the pixel for server-side tracking that restores reporting accuracy and improves campaign performance.
Full CAPI implementation
Event deduplication and match quality
Consent mode and privacy compliance
Attribution window and reporting setup
We implement or verify Conversions API, consolidate the account structure, and audit creative, audiences, and reporting for gaps.
We set up the creative production process (concepts, production, testing framework) so fresh creative rotates in at the right cadence.
We build or rebuild campaigns with proper budget allocation, objective selection, and audience strategy for the current Meta environment.
We run weekly optimization on bids, audiences, and creative, and monthly strategic reviews against real business KPIs.
We have run Meta Ads through every algorithm and privacy change of the last several years, and we know what used to work that no longer does. We are honest about the role of creative (which matters more than targeting now) and about what a healthy account structure looks like in the current environment.
Common questions about Meta Ads Tracking & Conversions API, and how System Strats can help.
Server-side event tracking that sends conversions directly from your server to Meta, bypassing browser-side limitations. It dramatically improves reporting accuracy after iOS 14.
Yes, the pixel and CAPI work together. The pixel handles browser-side events, CAPI handles server-side, and deduplication ensures events do not double-count.
Meta's Event Match Quality score shows how well your events are matching to users. We optimize for high match quality and verify events through the Events Manager.
Yes, measurably. Better data quality means the algorithm optimizes on more complete information, which usually translates to lower CPAs and higher ROAS over time.
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