Microsoft Shopping runs on a product feed managed through Microsoft Merchant Center.
Microsoft Shopping runs on a product feed managed through Microsoft Merchant Center. System Strats sets up and optimizes Microsoft Shopping feeds so your products show across Bing Shopping and partner networks without the disapprovals and data mismatches most accounts suffer from.
Microsoft Merchant Center setup and verification
Feed optimization and attribute coverage
Product disapproval remediation
Shopping campaign structure and bidding
We audit or install UET, verify conversion tracking, and import or rebuild the campaign structure with Microsoft-specific considerations.
We tune bids, creative, and targeting for the Microsoft platform rather than treating it as a Google clone.
We set up or clean up Microsoft Merchant Center, fix disapprovals, and keep the feed in sync with the product data in your store.
We run weekly optimization, weekly reporting, and monthly strategic reviews, the same cadence we run for Google Ads.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform's real advantages and real quirks live. We focus on the small set of features and tactics that actually move performance on Microsoft, instead of treating it as a duplicate of the Google account.
Common questions about Microsoft Ads Shopping & Feed Management, and how System Strats can help.
Yes, Microsoft can import directly from Google Merchant Center. We start there and then optimize for Microsoft-specific requirements and opportunities.
Most disapprovals come from missing attributes, policy issues, or landing page mismatches. We work through the full disapproval log systematically and fix root causes.
For most ecommerce stores already running Google Shopping, the incremental effort to run Microsoft Shopping is small relative to the incremental revenue at lower CPCs.
Lower volume but also lower CPCs and less competition. For some verticals (especially B2B and desktop-heavy audiences), the ROAS is meaningfully better.
Tell us about your project and we'll get back to you within 24 hours.