You’ve already done the hard work for Google Shopping. Most of it can earn again on Microsoft.
Products vanish from Shopping with no warning, or the feed you imported from Google is full of disapprovals. Microsoft Shopping runs entirely on the product feed in Microsoft Merchant Center, so those errors cost you sales.
We set up and improve your feed so products show across Bing Shopping and partner networks, without the disapprovals and data mismatches many accounts suffer from.
Microsoft Merchant Center setup and verification
Better feed quality and fuller product attributes
Disapproved products diagnosed and repaired
Shopping campaign structure and bidding
We start from Google Merchant Center where you have it, then adjust for Microsoft’s own requirements.
Next we go through the full disapproval log and fix causes such as missing attributes, policy issues and landing page mismatches.
With the feed clean, we build Shopping campaign structure and bidding around the products in it.
Ongoing checks keep the feed matched to the product data in your store, so new errors get fixed early.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform’s real advantages and quirks live. That includes the feed requirements that catch stores out when they copy Shopping across from Google.
Yes. Microsoft can import directly from Google Merchant Center. We start there, then adjust for Microsoft’s specific requirements and opportunities.
Most disapprovals come from missing attributes, policy issues or landing page mismatches. We work through the full disapproval log and fix the root causes.
For most stores already running Google Shopping, yes. The extra effort is small compared with the added revenue at lower costs per click.
It has lower volume, but also lower costs per click and less competition. For some sectors, especially B2B and desktop-heavy audiences, the return on ad spend is meaningfully better.
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