An imported Google account will run on Microsoft, but it rarely makes the most of it.
You imported your Google Ads campaigns into Microsoft, saw a few clicks and moved on. Many accounts stop there, with no real tuning for the platform.
We build dedicated Microsoft campaigns that use its own audience and features. That includes a structure made for Microsoft, LinkedIn profile targeting for B2B, audience exclusions and the platform’s own ad extensions.
An account structure built for Microsoft
LinkedIn profile targeting for B2B campaigns
Audience exclusions and customer match
Ad extensions and features specific to Microsoft
We audit or install UET, Microsoft’s conversion tag, and verify conversions before any budget goes out.
Your Google structure serves as a starting point, then we adjust bids and targeting for Microsoft.
LinkedIn targeting, audience exclusions, customer match and Microsoft’s own extensions go in where they suit your goals.
Unified reporting shows Google and Microsoft side by side, so budget decisions cover all of your paid search.
We run Microsoft Ads alongside Google Ads for clients every day, so we know which parts of a Google account carry over and which need rebuilding.
For most businesses, yes. Microsoft Ads reaches a smaller share of search traffic, usually at a lower cost per click, and the audience skews older, higher-income and more B2B in many industries.
Only as a starting point. We import the structure, then adjust bids, refine targeting and add Microsoft-specific features like LinkedIn targeting.
It lets you target Microsoft ads by LinkedIn data, including company, industry and job function. That’s a B2B option other search platforms don’t offer.
We build unified reporting, so you can compare performance, divide budget between platforms and see all your paid search in one place.
Tell us about your project and we'll get back to you within 24 hours.