Most Microsoft Ads accounts are direct imports from Google Ads with no real optimization for the Microsoft platform.
Most Microsoft Ads accounts are direct imports from Google Ads with no real optimization for the Microsoft platform. System Strats builds dedicated Microsoft campaigns that leverage the platform's unique features and audience, rather than treating it as a Google clone.
Microsoft-specific account structure
LinkedIn profile targeting for B2B
Audience exclusions and customer match
Ad extensions and Microsoft-specific features
We audit or install UET, verify conversion tracking, and import or rebuild the campaign structure with Microsoft-specific considerations.
We tune bids, creative, and targeting for the Microsoft platform rather than treating it as a Google clone.
We set up or clean up Microsoft Merchant Center, fix disapprovals, and keep the feed in sync with the product data in your store.
We run weekly optimization, weekly reporting, and monthly strategic reviews, the same cadence we run for Google Ads.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform's real advantages and real quirks live. We focus on the small set of features and tactics that actually move performance on Microsoft, instead of treating it as a duplicate of the Google account.
Common questions about Microsoft Ads Campaign Strategy & Setup, and how System Strats can help.
For most businesses, yes. Microsoft Ads typically reaches 10 to 15 percent of search traffic at 20 to 40 percent lower CPCs, and the audience skews older, higher-income, and more B2B in many industries.
Only as a starting point. We import structure and then optimize for Microsoft's platform, adjusting bids, refining targeting, and using Microsoft-specific features like LinkedIn targeting.
Microsoft Ads lets you target based on LinkedIn data: company, industry, and job function. This is a B2B targeting option not available on any other search platform.
We build unified reporting so you can compare performance, allocate budget between platforms, and see the full paid search picture in one place.
Tell us about your project and we'll get back to you within 24 hours.