Microsoft Ads data lives in its own silo by default.
Microsoft Ads data lives in its own silo by default. System Strats integrates Microsoft Ads into your full reporting stack (GA4, Looker Studio, and CRM) so the numbers line up and decisions can be made across platforms.
GA4 and UET tag setup
Looker Studio cross-platform dashboards
CRM revenue attribution
Unified paid media reporting
We audit or install UET, verify conversion tracking, and import or rebuild the campaign structure with Microsoft-specific considerations.
We tune bids, creative, and targeting for the Microsoft platform rather than treating it as a Google clone.
We set up or clean up Microsoft Merchant Center, fix disapprovals, and keep the feed in sync with the product data in your store.
We run weekly optimization, weekly reporting, and monthly strategic reviews, the same cadence we run for Google Ads.
We run Microsoft Ads alongside Google Ads for clients every day, and we know where the platform's real advantages and real quirks live. We focus on the small set of features and tactics that actually move performance on Microsoft, instead of treating it as a duplicate of the Google account.
Common questions about Microsoft Ads Reporting & Analytics Integration, and how System Strats can help.
Universal Event Tracking is Microsoft's conversion tracking tag. It is the foundation for accurate conversion reporting and audience building, and most accounts have it implemented incorrectly.
Yes. We build Looker Studio dashboards that normalize metrics across platforms for real side-by-side comparison.
Through offline conversion imports tied to click IDs. We set up the data pipeline from your CRM or call tracking system back to Microsoft Ads.
Search term report, filtered by spend and conversions. It shows exactly what you are paying for, and most accounts have obvious waste sitting in that report.
Tell us about your project and we'll get back to you within 24 hours.