Microsoft Ads keeps its data to itself by default. Budget decisions need it next to everything else.
You check Microsoft Ads in one tab, Google Ads in another and your CRM in a third, and the numbers never agree. Without a shared view, you can’t tell which platform deserves more budget.
We connect Microsoft Ads to GA4, Looker Studio and your CRM. The figures then line up, and you can make decisions across platforms from one report.
GA4 and UET tag setup
Looker Studio dashboards that span your platforms
Revenue attribution from your CRM
One report for all your paid media
We set up or repair GA4 and UET so conversions and audiences are recorded correctly.
Using click IDs, we build the data pipeline from your CRM or call tracking back to Microsoft Ads.
Looker Studio dashboards put your metrics on the same basis, so Microsoft and Google compare fairly side by side.
We add the search term report, filtered by spend and conversions, so wasted budget is easy to spot.
We run Microsoft Ads alongside Google Ads for clients every day, so comparing the two platforms is part of our normal work.
Universal Event Tracking is Microsoft’s conversion tracking tag. Accurate conversion reporting and audience building both depend on it, and most accounts have it set up incorrectly.
Yes. We build Looker Studio dashboards that put metrics on the same basis, so you get a true side-by-side comparison.
Through offline conversion imports tied to click IDs. We set up the data pipeline from your CRM or call tracking system back to Microsoft Ads.
The search term report, filtered by spend and conversions. It shows exactly what you’re paying for, and most accounts have obvious waste sitting in it.
Tell us about your project and we'll get back to you within 24 hours.