Google Ads bids toward whatever you count as a conversion. When that count is wrong, your budget follows it.
Google Ads can report a strong month while your CRM shows few new customers. The gap usually comes from duplicate events, form fills that never reached your team, or tags that stopped firing after a site update.
We check your tracking against your real records, repair what’s broken, and add Enhanced Conversions or server-side tagging where the account needs them. Your reports and automated bidding then work from the leads and sales you actually received.
A conversion audit against your CRM, order system or call records
Enhanced Conversions and consent mode
Server-side tagging where ad blockers or browser limits cost you data
Cross-device and cross-domain tracking
We line up Google Ads conversions with your CRM, order system or call log and list every gap.
We remove duplicate events, fix broken tags and agree with you on which actions count as conversions.
We add Enhanced Conversions, consent mode or server-side tagging where they close a real gap.
We test each conversion from click to record and document the setup so your team can keep it healthy.
We work across Search, Shopping and Performance Max every day, and we treat conversion tracking as a core part of the account instead of something to check once at launch. We also know when to leave a campaign alone, which matters as much as knowing when to change something.
Look for conversion counts that don’t match your CRM or order system, sudden drops with no real change in sales, or conversions that show up long after the click. We audit against your own records to confirm the cause.
A Google feature that sends hashed customer data, such as an email address, along with a conversion. It helps Google match conversions to ad clicks when cookies alone can’t, which makes reporting more complete.
Not always. It’s worth the setup when ad blockers or browser privacy limits are costing you measurable data. Many smaller accounts get what they need from Enhanced Conversions, so we measure the data loss first.
Last-click gives all the credit to the final ad someone touched, which undervalues the campaigns that introduced you. We recommend data-driven attribution where Google Ads supports it, and we report the full path from click to sale.
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