Google’s automation is only as good as what you feed it. We give it clean data, strong assets and a clear target.
Performance Max, or PMax, is Google’s automated campaign type, and it can feel like handing your budget to a black box. For most ecommerce brands, though, Shopping and PMax are the highest-return campaigns in Google Ads.
We build them on strong feed optimization, clean account structure and asset plans that work with Google’s AI instead of against it. You keep control over which products show.
A Merchant Center feed tuned for ad eligibility
PMax campaigns structured by margin and performance
Asset groups with real creative variety
Conversion tracking with accurate product-level attribution
We optimize your Merchant Center feed and add custom labels, so products can be grouped and controlled.
Campaigns get split by margin and performance, since a single all-products PMax campaign is rarely the right answer.
We plan image and video assets for each group, and confirm tracking reports at product level.
Negatives, account structure and brand exclusions stop PMax from taking traffic that would have come through brand Search anyway.
We work across Search, Shopping and Performance Max every day, and we treat conversion tracking as a first-class problem instead of something to check once at launch. With automated campaigns, knowing when to leave one alone matters as much as knowing when to change it.
For most ecommerce brands, PMax is the usual default for Shopping ads. Standard Shopping still suits certain catalogs and control needs, so we recommend based on your catalog size and goals.
Give it a clean Merchant Center feed, strong image and video assets, accurate conversion tracking and enough budget to learn from. Most underperforming PMax accounts fall short on one of these.
Yes, through feed segmentation with custom labels and campaign structure. We rarely run a single all-products PMax campaign, because it’s almost never the right answer.
It can happen without proper structure. We use negatives, account structure and brand exclusions to stop PMax from taking traffic that brand Search would have won anyway.
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