Search campaigns put text ads in front of users actively searching for what you sell.
Search campaigns put text ads in front of users actively searching for what you sell. System Strats builds Search campaigns with disciplined account structure, tight keyword themes, strong ad copy, and bidding strategies that match your actual business goals.
Strategic account structure for Quality Score
Keyword research and match-type strategy
Ad copy testing and extensions
Bid strategy tuned to conversion data
We verify conversion tracking against the source of truth, fix broken events, implement Enhanced Conversions where needed, and rebuild reporting on solid data.
We audit and restructure campaigns, prune waste, add negatives, and fix ad copy and extensions that have not been touched in months.
We build the campaign structure that matches your goals, launch or relaunch campaigns, and monitor closely through the initial learning phase.
We run weekly optimization cycles on bids, audiences, creative, and search terms, and we report against real business KPIs on a monthly cadence.
We work across Search, Shopping, and Performance Max every day, and we treat conversion tracking as a first-class problem rather than something to check once at launch. We also know when to leave a campaign alone, which is as important as knowing when to change something.
Common questions about Google Ads Search Campaigns, and how System Strats can help.
Budget depends on industry, competition, and goals. We analyze your market and recommend a budget that gives campaigns enough data to optimize. Most businesses start seeing meaningful results with $2,000 to $5,000 per month.
Common reasons include weak keyword targeting, poor ad copy, landing page mismatch, broken conversion tracking, or insufficient budget. We audit every step of the funnel to find the actual culprit.
A mix, usually weighted toward exact and phrase for bottom-funnel intent, with broad match used carefully and only with strong conversion data and audience signals.
ROAS, CPA, conversion rate, and impression share are the core metrics. We set up proper conversion tracking first, because most businesses are optimizing on incomplete data without realizing it.
Tell us about your project and we'll get back to you within 24 hours.