Old landing pages disappear
Established landing URLs now return errors or lead to unrelated content. Visitors from search results can't reach the useful page they expected, even though the new homepage works normally.
SEO & GEO
Find out which redesign changes cost you search traffic
Key pages vanish or get harder to reach after a redesign, and search visits fall. Missing redirects, blocked indexing or removed content may be involved. We compare affected pages, fix verified access problems and track search results separately afterward.
Discuss this problemHow We Help
We use whatever landing-page evidence you have from before the redesign to find the URLs that matter to the business and where they go now. Then we compare any replacement content with what the old page offered. Status codes, canonical tags (which tell search engines your preferred URL) and internal links help explain what changed. Search data shows which groups of pages are affected. The fix follows a URL map you approve and restores what was lost by accident. We monitor search visibility afterward, but how search engines process the site and how much demand exists fall outside the checks on our technical work.
Signs This Is the Problem
Navigation no longer reaches key content
Important content is still live but has dropped out of navigation or relevant internal links. Customers and crawlers have fewer ways to find it, because the redesign removed its old place in the site.
Search traffic falls unevenly
The drop in search traffic centers on certain page templates or URL groups. That uneven pattern suggests changes on those pages, while an overall traffic total alone makes it hard to see where to look.
What We Investigate
Compare old and current URLs
We compare the old URLs with current pages and approved replacements. What each landing page was for decides whether a missing one needs its content restored or a relevant redirect.
Inspect redirects and index signals
We inspect status codes, canonical tags and unintended indexing blocks on affected pages. These signals get compared together, so nobody changes one tag without understanding what else the page is doing.
Compare content and internal links
Next we review the content and internal links the redesign removed. Text that mattered to the business and navigation paths may have changed even when the new page keeps a similar title and address.
What We Repair
Restore the right destinations
We restore required content or set up relevant redirects using the approved URL map. Visitors to old URLs reach a suitable destination, not a generic page that hides the original content gap.
Correct unintended crawl blocks
We correct verified crawl or canonical faults and point internal links to the intended pages. Affected pages get checked on the live site, so the repair reflects the HTML and responses actually served.
Set up recovery monitoring
After the technical repair, we track the affected page groups and document what changed. Search visibility and traffic get reviewed later, separately from the evidence that the corrected page path now works.
How We Verify the Fix
- Important old URLs reach their intended relevant replacement or restored live content.
- Affected pages return the agreed status and have consistent reviewed indexing signals.
- Navigation and relevant internal pages link to the intended important landing content.
- Later search visibility is monitored separately from the checks that the technical work succeeded.
Questions About This Work
Can traffic recovery be guaranteed?
No. Recovery cannot be guaranteed, because search decisions and demand affect the outcome. We verify the fixes we make and monitor the affected pages afterward. A working redirect or index signal is a useful first step, not proof that past visit levels will return.
Should every removed URL redirect home?
No. Where a suitable replacement exists, the destination should reflect the old page's purpose. We review relevant content and do not route every removed address to the homepage. If needed information was lost entirely, restoring it may be more useful than redirecting around the gap.
What evidence helps most?
An old URL list and landing-page evidence from before the redesign help show what is affected. One example with private details removed is enough to begin tracing a route. We then request the search or analytics access needed to compare page groups and what happened afterward.
Tell Us What Is Happening
Name your website and search reporting tools. Share one old landing URL and its intended replacement, plus a traffic example with private details removed, so we can inspect the redesign change that affected access.
Ready to Get Started?
Tell us about your project and we'll get back to you within 24 hours.