Most GA4 properties have something wrong with them. An audit shows exactly what’s wrong with yours.
Your GA4 reports look fine until someone checks them. Events fire twice, conversions go missing, cross-domain tracking breaks, attribution settings are wrong, or the data doesn’t match what really happened.
We audit what’s tracking today and fix what’s broken. Then we build out the event structure and conversion setup you actually need, so the property answers the questions your business asks.
A full audit of your GA4 property and its data quality
Fixes to your event schema and conversion settings
Cross-domain and subdomain tracking set up correctly
Custom dimensions and user properties built around your business questions
We test what GA4 records today and document what works, what’s broken and what’s missing.
Duplicates come out, missing conversions go in, and attribution and cross-domain settings get corrected.
We design the event schema, meaning the list of actions GA4 records, and mark which ones count as conversions.
Custom dimensions and user properties go in, so reports can answer what your business wants to know.
We work across GA4, GTM, server-side tagging and Looker Studio, so a GA4 audit doesn’t have to stop at a list of problems. One engagement covers the full measurement stack, from the first event to the reports built on it.
The classic signs are numbers that don’t match your other systems, missing or duplicated conversions, broken funnel reports and events you didn’t expect. An audit usually takes a few days and finds most issues.
Not in real time, because Universal Analytics no longer processes data. We can preserve your historical data, set up GA4 properly going forward and build reporting that bridges the gap.
In GA4, everything is an event, and a conversion is an event you’ve marked as important. We set up the full event schema first, then mark the ones that matter.
Yes. We set up cross-domain tracking, stream configuration and filters, so multiple sites can be tracked together or separately, depending on how you need to report.
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