Most GA4 properties have something wrong with them: duplicate events, missing conversions, broken cross-domain tracking, incorrect attribution settings, or data that just does not match reality.
Most GA4 properties have something wrong with them: duplicate events, missing conversions, broken cross-domain tracking, incorrect attribution settings, or data that just does not match reality. System Strats audits what is currently tracking, fixes what is broken, and builds out the event structure and conversion setup you actually need.
Full audit of existing GA4 property and data quality
Event schema and conversion configuration fixes
Cross-domain and subdomain tracking setup
Custom dimensions and user properties aligned to business questions
We review the current GA4 and GTM setup, test events against expected data, and document what is working, what is broken, and what is missing.
We fix broken events, clean up GTM, rebuild ecommerce tracking if needed, and verify the data against source systems until it matches.
For clients who need it, we add server-side tagging, Enhanced Conversions, and cross-domain or subdomain tracking that the default setup does not cover.
We build Looker Studio dashboards that connect GA4 with Google Ads, Search Console, and other sources, designed around the decisions the business actually makes.
We treat analytics as a data quality problem first and a reporting problem second. We do not build dashboards on top of broken data, and we are honest about what the data supports and what it does not. We work across GA4, GTM, server-side tagging, and Looker Studio, which means one engagement covers the full measurement stack instead of stopping at implementation.
Common questions about Google Analytics GA4 Implementation & Audit, and how System Strats can help.
Classic signs: numbers that do not match your other systems, missing or duplicated conversions, broken funnel reports, and events that do not match what you expected. An audit usually takes a few days and finds most issues.
UA stopped processing data in July 2024, so there is nothing to migrate in real time. What we can do is preserve historical data, set up GA4 properly going forward, and build reporting that bridges the gap.
In GA4, everything is an event, and a conversion is just an event that has been marked as important. We configure the full event schema first, then mark the ones that matter as conversions.
Yes. We set up cross-domain tracking, stream configuration, and filters so multiple properties can be tracked together or separately depending on the reporting need.
Tell us about your project and we'll get back to you within 24 hours.