Accurate ecommerce tracking is what makes the difference between analytics you can trust and numbers you argue about.
Accurate ecommerce tracking is what makes the difference between analytics you can trust and numbers you argue about. System Strats implements full GA4 ecommerce tracking including product views, add-to-cart, checkout steps, purchases, refunds, and the custom events that matter to your specific store, verified against actual order data.
Full purchase funnel tracking from view to refund
Accurate revenue and product-level data
Attribution configured for your specific business model
Verification against actual order data to catch discrepancies
We review the current GA4 and GTM setup, test events against expected data, and document what is working, what is broken, and what is missing.
We fix broken events, clean up GTM, rebuild ecommerce tracking if needed, and verify the data against source systems until it matches.
For clients who need it, we add server-side tagging, Enhanced Conversions, and cross-domain or subdomain tracking that the default setup does not cover.
We build Looker Studio dashboards that connect GA4 with Google Ads, Search Console, and other sources, designed around the decisions the business actually makes.
We treat analytics as a data quality problem first and a reporting problem second. We do not build dashboards on top of broken data, and we are honest about what the data supports and what it does not. We work across GA4, GTM, server-side tagging, and Looker Studio, which means one engagement covers the full measurement stack instead of stopping at implementation.
Common questions about Google Analytics Ecommerce Tracking, and how System Strats can help.
Shopify, BigCommerce, WooCommerce, Magento, custom stores, and headless setups. Each platform has its own quirks, and we know where the common issues live on each one.
Usually it is one of a few things: duplicate purchase events, ad blockers dropping data, or currency and refund handling that was never configured. We audit and fix each cause.
Yes. Subscription tracking takes custom event design because GA4 does not have a native concept for recurring revenue, but it is very much doable and worth the effort for subscription businesses.
Yes. Enhanced Conversions improves conversion tracking quality in Google Ads by passing hashed customer data, and we set it up as part of ecommerce tracking engagements.
Tell us about your project and we'll get back to you within 24 hours.