Your store knows what sold. GA4 should tell the same story, down to the product.
GA4 shows one revenue figure and your store shows another. Once that happens, every report becomes something your team argues about instead of uses.
We set up full GA4 ecommerce tracking, covering product views, add-to-cart, checkout steps, purchases, refunds and the custom events your store needs. Then we verify it against your actual order data, so you can trust the numbers.
The full purchase path tracked, from product view to refund
Accurate revenue and product-level data
Attribution set up for the way your business sells
Checks against real order data that catch mismatches
We line up GA4 revenue with your order data and list where the two disagree.
Together we settle which events your store needs, from product views to refunds, plus any custom ones.
Duplicate purchase events come out, and currency and refund handling get set up correctly.
Tracked figures get checked against actual orders until the numbers line up.
We work across GA4, GTM, server-side tagging and Looker Studio, so one engagement can follow your store’s purchase data from checkout to final report. The numbers get fixed first, because we don’t build dashboards on top of broken data.
Shopify, BigCommerce, WooCommerce, Magento, custom stores and headless setups. Each platform has its own quirks, and we know where the common issues live on each one.
Usually it’s one of a few causes: duplicate purchase events, ad blockers dropping data, or currency and refund handling that was never configured. We audit and fix each one.
Yes. GA4 has no native concept of recurring revenue, so subscription tracking takes custom event design. It’s very doable and worth the effort for subscription businesses.
Yes. Enhanced Conversions improves conversion tracking quality in Google Ads by passing hashed customer data, meaning it’s scrambled before it’s sent. We set it up as part of ecommerce tracking work.
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