Bookings appear to start new visits
A visitor crosses to the booking site and shows up as a separate visit. The final event stays visible, but its source no longer explains how the customer first arrived.
Google Analytics
Track the same customer across all your domains
A visitor arrives from a campaign, crosses into booking or checkout, and finishes under another source. You see the sale, but not where it began. We follow the real handoffs and repair measurement where your sites or providers allow it.
Discuss this problemHow We Help
We test the links, forms, and widgets your customers use, not only the easiest route between domains. A visit from a known source gives us evidence to compare before and after the handoff. The review covers tag coverage, consent, and redirects that may remove measurement details. We document any outside booking restrictions early. You get a tested map of the journeys you can measure together, plus a clear explanation of any gap the provider controls.
Signs This Is the Problem
Your own site takes referral credit
Reports name your own marketing site as the source of a booking or purchase. The internal handoff hides the outside channel that brought the visitor to you.
Widgets behave differently from ordinary links
A normal link keeps the tracking details while an embedded widget or scripted button loses them. So a passing test on one route leaves the customer's actual booking path unchecked.
What We Investigate
Follow every domain transition
We inspect links, forms, and in-between redirects on typical journeys. The evidence shows whether tracking details reach the destination or disappear before the booking page can use them.
Review tag and consent coverage
We compare tag and consent behavior across the domains involved. Provider limits matter here, because an outside booking page may offer a limited integration and no access to its underlying measurement setup.
Trace a controlled source
We trace a visit from a known source through to the final event and the processed reports. This separates a broken domain handoff from an event that never arrived or a normal processing delay.
What We Repair
Connect domains where supported
We configure supported cross-domain measurement around the routes your customers actually use. Before we treat separate domains as one measurable journey, we confirm which sites take part and what consent conditions apply.
Repair owned handoffs
We repair redirects or scripted navigation you own that discard the details we need. Where an outside provider controls the step, we document the supported alternative and what it can measure.
Document incomplete journeys
Your reporting staff get a record of the tested journeys and their remaining gaps. They can then tell a corrected handoff from incomplete coverage caused by provider limits or a visitor's consent choice.
How We Verify the Fix
- A test from a known source keeps the expected attribution, or source credit, across the tested domain handoff.
- Booking links and forms reach the correct destination with supported measurement details.
- Consent choices follow the agreed behavior on both domains involved.
- Final test events agree with the journey trace after analytics processing.
Questions About This Work
Can you fix a booking domain we do not control?
That depends on the provider's supported integration and the access it permits. We check those options before proposing a connection. If its pages can't take part, we explain which events we can verify on your own site and where the journey stays incomplete.
Will this correct old attribution?
A repaired handoff improves future tracking. Earlier journeys may need separate interpretation, because their missing details were never recorded. We mark the change and compare controlled tests with later reports, so your team knows which comparisons with past data stay useful.
What access is needed?
Limited analytics access and the settings for the websites involved are useful. An outside booking service may require its integration settings or provider documentation. Start with a public journey URL and one source mismatch with personal details removed. That lets us find the right route without collecting customer browsing histories.
Tell Us What Is Happening
Tell us which website and booking or checkout domains are involved. Share one public journey URL and one attribution mismatch, with personal details removed, so we can identify the handoff to test.
Ready to Get Started?
Tell us about your project and we'll get back to you within 24 hours.