Looker Studio: Custom Visualizations

A wall of numbers makes people work for the answer. The right chart shows it straight away.

Charts That Show More

You have the data, but the standard charts can’t show what you need, or the metric you care about isn’t in the report. So people export to a spreadsheet and work it out there.

We create custom charts using community visualizations, which are add-on chart types, along with calculated fields and advanced charting methods. Your data shows up in the form that makes its point best.

Diagram of a Looker Studio report built from calculated fields, custom charts and reusable templates.

What We Add

Custom calculated fields and metrics

Community visualizations for specialized chart types

Conditional formatting and dynamic coloring

Custom templates for recurring reports

Building Better Charts

1

Spot the Gaps

First we find where standard charts or metrics fall short of the question your report needs to answer.

2

Write Formulas

Calculated fields handle metrics like ROAS, or return on ad spend, and weighted conversion rates.

3

Build Visuals

Add-on charts, native charts, color rules and layout work together to make the answer easy to see.

4

Add Controls

Drill-down pages and parameter controls let people explore, and we save templates your team can reuse.

Why Choose System Strats

We’ve built Looker Studio dashboards for businesses at every stage, and we understand Google’s tools. We use that to make custom charts easy to read, with no added complexity for your team.

Frequently Asked Questions

Yes. We build calculated fields with Looker Studio’s formula language. That covers metrics like ROAS, weighted conversion rates, custom attribution models and any other math your business needs.

Looker Studio’s community visualization library adds many more chart options. We also combine native charts, conditional formatting and layout design to build visuals that aren’t available out of the box.

Yes. We create branded templates your team can duplicate and connect to different data sources. They work well for agencies creating client reports or teams running recurring analyses.

Yes. We add drill-down navigation between pages, parameter controls, optional metrics and conditional visibility. The result can rival more expensive BI tools.

Ready to Get Started?

Tell us about your project and we'll get back to you within 24 hours.