Flows are the emails and texts that go out by themselves, triggered by what each customer does.
Someone signs up, leaves a full cart or buys for the first time, and your store stays silent. Each of those moments is a sale or a repeat order you could have followed up on.
For most ecommerce brands, flows are where Klaviyo has the biggest revenue impact. We design and build them around how your customers really behave: welcome, browse abandonment, cart abandonment, post-purchase, win-back and other high-value automations.
A flow plan based on your customer lifecycle and revenue goals
Welcome, abandonment, post-purchase and win-back flows
A/B testing built into every flow from day one
Reporting that shows revenue per flow and where to improve
Welcome, cart abandonment and post-purchase usually come first. Browse abandonment, win-back and category-specific flows follow as the account matures.
We set up triggers and segmentation in Klaviyo, working with your team or a partner on copy and design.
Every flow launches with an A/B test in place, so we can see which version earns more.
Each quarter we check revenue per recipient, conversion and unsubscribes against Klaviyo’s published benchmarks, then improve the flows with room to grow.
We work across Shopify, BigCommerce, WooCommerce and ERPs, so we understand Klaviyo in the context of the broader ecommerce operation. Your flows can then draw on what’s happening in inventory, fulfillment and customer service, rather than treating email as a silo.
Welcome, cart abandonment and post-purchase, because they almost always bring the highest early return. We build those first, then add browse abandonment, win-back and category-specific flows as the account matures.
By revenue per recipient, conversion rate and unsubscribe rate. We compare those with Klaviyo’s published benchmarks and keep working on the flows with room to improve.
Yes, working with your team or a partner. We handle flow strategy, segmentation and the technical build ourselves, and we make sure whatever content you use performs well technically.
Review core flows every quarter. Seasonal and product-launch flows get built and retired more often. Our support engagements include a regular review schedule.
Tell us about your project and we'll get back to you within 24 hours.