Klaviyo flows (automated email and SMS sequences) are where most ecommerce brands see the biggest revenue impact.
Klaviyo flows (automated email and SMS sequences) are where most ecommerce brands see the biggest revenue impact. System Strats designs and builds the flows that drive real results: welcome, browse abandonment, cart abandonment, post-purchase, win-back, and other high-value automations tailored to how your customers actually behave.
Flow strategy aligned with customer lifecycle and revenue goals
Welcome, abandonment, post-purchase, and win-back flows
A/B testing built into every flow from day one
Clear reporting on revenue per flow and optimization opportunities
We review your current Klaviyo setup: deliverability, flows, segments, integrations, and recent performance. We identify the biggest gaps and opportunities.
We fix authentication, clean up suppressions, and rebuild the core setup so the rest of the work is standing on solid ground.
We build or rebuild the flows that drive revenue, set up a campaign calendar, and establish testing patterns that keep improving results.
We stay involved for regular reviews, new flows, seasonal campaigns, and integration work as the business grows.
We work across Shopify, BigCommerce, WooCommerce, and ERPs, so we understand Klaviyo in the context of the broader ecommerce operation. That broader view helps us build Klaviyo setups that actually integrate with inventory, fulfillment, and customer service rather than treating email as a silo.
Common questions about Klaviyo Flow Strategy & Build, and how System Strats can help.
Welcome, cart abandonment, and post-purchase almost always deliver the highest early ROI. We build those first, then layer in browse abandonment, win-back, and category-specific flows as the account matures.
Revenue per recipient, conversion rate, and unsubscribe rate are the core metrics. We compare them against Klaviyo's published benchmarks and iterate on the flows that have room to improve.
We handle flow strategy, segmentation, and technical build. For copy and design, we can either collaborate with your team or bring in a partner. We make sure whatever content is used performs well technically.
Core flows should be reviewed every quarter. Seasonal flows and product-launch flows get built and retired more frequently. We build ongoing review cadences into support engagements.
Tell us about your project and we'll get back to you within 24 hours.