Klaviyo: Campaigns & Calendars

Campaigns are one-time sends: launches, promotions, newsletters, and seasonal pushes.

About This Service

Campaigns are one-time sends: launches, promotions, newsletters, and seasonal pushes. System Strats helps brands plan calendars, build campaigns that match the season and the audience, and test content to find what works rather than guessing.

How We Help

Quarterly and monthly campaign calendars aligned with business goals

Campaign templates and reusable blocks to speed up production

A/B testing for subject lines, content, and send times

Performance reporting with clear recommendations for next time

Our Process

1

Account Audit

We review your current Klaviyo setup: deliverability, flows, segments, integrations, and recent performance. We identify the biggest gaps and opportunities.

2

Foundation Fix

We fix authentication, clean up suppressions, and rebuild the core setup so the rest of the work is standing on solid ground.

3

Flows & Campaigns

We build or rebuild the flows that drive revenue, set up a campaign calendar, and establish testing patterns that keep improving results.

4

Ongoing Optimization

We stay involved for regular reviews, new flows, seasonal campaigns, and integration work as the business grows.

Why Choose System Strats

We work across Shopify, BigCommerce, WooCommerce, and ERPs, so we understand Klaviyo in the context of the broader ecommerce operation. That broader view helps us build Klaviyo setups that actually integrate with inventory, fulfillment, and customer service rather than treating email as a silo.

Frequently Asked Questions

Common questions about Klaviyo Campaigns & Calendars, and how System Strats can help.

It depends on list engagement and content quality. Most ecommerce brands land somewhere between weekly and twice per week. We look at unsubscribe and engagement data to find the right cadence for your audience.

Yes. A/B testing is built into Klaviyo and we use it for subject lines, send times, hero content, and offers. Test results feed back into future campaigns so the account keeps improving.

Yes. We build quarterly calendars tied to your promotional plan, product launches, and seasonal moments. The calendar is a living document we adjust as the quarter plays out.

Open rate and click rate are fine early indicators, but revenue per recipient and incremental revenue are the numbers that matter. We report on both and highlight where creative, audience, or timing are driving results.

Ready to Get Started?

Tell us about your project and we'll get back to you within 24 hours.