Klaviyo: Campaigns & Calendars

Launches, promotions, newsletters and seasonal pushes, planned in advance and tested, so nothing goes out on a guess.

Sending With a Plan

Campaigns are your one-time sends: launches, promotions, newsletters and seasonal pushes. Without a plan, they get written at the last minute, and nobody can say which ones worked.

We help you plan a calendar, build campaigns that suit the season and the audience, and test content to find what works. Each send then informs the next one, so your decisions stop resting on guesses.

Diagram of a Klaviyo campaign calendar route through product launches, promotions and seasonal sends to a test review.

Your Campaign Toolkit

Quarterly and monthly calendars tied to your business goals

Templates and reusable blocks that make each campaign quicker to produce

A/B tests on subject lines, content and send times

Reports with clear recommendations for the next send

Planning a Campaign Quarter

1

Set the Cadence

We study your unsubscribe and engagement data to find how often your audience wants to hear from you.

2

Build the Calendar

Promotions, product launches and seasonal moments go onto a quarterly calendar that we adjust as the quarter plays out.

3

Produce and Test

Using templates and reusable blocks, we build each campaign and A/B test subject lines, send times, hero content and offers.

4

Report and Adjust

Revenue per recipient sits alongside opens and clicks in our reports, and what we learn shapes the next campaigns.

Why Choose System Strats

We work across Shopify, BigCommerce, WooCommerce and ERPs, so we understand Klaviyo in the context of the broader ecommerce operation. That broader view keeps your campaign calendar in step with inventory and fulfillment, so email doesn’t run as a silo.

Frequently Asked Questions

It depends on list engagement and content quality. Most ecommerce brands land between one and two sends a week. We use your unsubscribe and engagement data to find the right cadence.

Yes. A/B testing is built into Klaviyo, and we use it for subject lines, send times, hero content and offers. The results feed into future campaigns, so the account keeps improving.

Yes. We build quarterly calendars tied to your promotions, product launches and seasonal moments, and we keep adjusting them as the quarter plays out.

Revenue per recipient and incremental revenue matter most, while open and click rates are useful early signs. We report on both and show whether creative, audience or timing drove the result.

Ready to Get Started?

Tell us about your project and we'll get back to you within 24 hours.