The foundation of any Amazon ad account, and usually the campaign type with the best return on ad spend.
Your Sponsored Products campaigns spend every day, but much of that money goes to search terms that never sell. Automatic campaigns keep running, and nobody trims the waste.
We build Sponsored Products campaigns with a clean account structure and a disciplined keyword strategy, then keep tuning them. Those ads drive sales, and those sales lift your organic ranking too.
Automatic and manual campaigns structured to work together
Keyword research and harvesting
Bids tuned by placement and match type
Negative keyword management
We set up automatic campaigns for discovery and manual campaigns for tight bid control on proven keywords.
We set targets from your unit economics and product stage, since launches may run higher than mature products.
We pull winning terms from the search term report and move them into manual campaigns.
We add negative keywords continuously and adjust bids by placement and match type.
It depends on your margins, goals and where the product is in its life cycle. Launch campaigns may run a higher ACOS to build ranking, while mature products aim lower. We set targets from your unit economics.
Both. Automatic campaigns are great for finding keywords, and manual campaigns give precise bid control on proven ones. We use both for most products.
Sales from ads directly influence Amazon’s organic ranking. Well-planned ad spend during a launch or a competitive period can improve your organic position.
From the search term report, on a continuous basis. Good negative keyword hygiene is one of the biggest ACOS levers on any Sponsored Products account.
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