Keyword ads only reach people who are searching. Display and video ads reach shoppers on and off Amazon.
Your keyword campaigns cover people who are searching right now. Shoppers who viewed your product, left their cart or browsed a competitor slip past those ads.
We run Sponsored Display and Amazon DSP campaigns that show display and video ads both on and off Amazon. DSP is Amazon’s larger ad-buying platform. We use these ads to retarget shoppers, defend against competitors and add sales that keyword campaigns can’t capture.
Sponsored Display campaign management
Audience and product targeting
Retargeting for shoppers who left a cart behind
DSP strategy for brands that qualify
We decide between Sponsored Display and DSP based on your budget, your margins and your full-funnel plan.
We set up audiences for retargeting and abandoned carts, plus targeting on competitor and similar products.
We test competitor targeting carefully, since poor placements turn into a steady drain on your budget.
We keep the placements that win comparison shoppers and cut the ones that waste money.
Sponsored Display is self-serve and available to most sellers. Amazon DSP is a full programmatic platform, meaning automated ad buying, with broader reach, more targeting and higher minimum spend. We run both where they fit.
Brands with a large monthly DSP budget, strong margins and a full-funnel strategy. For smaller budgets, Sponsored Display is usually the better fit.
Yes, through Sponsored Display audiences. For most brands, it’s one of the best-returning campaign types.
Sponsored Display can target competitor product pages and similar products. Used well, it captures comparison shoppers. Used poorly, it drains your budget one click at a time, so we test carefully.
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