Sponsored Display and Amazon DSP reach shoppers both on and off Amazon with display and video ads.
Sponsored Display and Amazon DSP reach shoppers both on and off Amazon with display and video ads. System Strats runs these upper- and mid-funnel campaigns to retarget shoppers, defend against competitors, and drive incremental sales that keyword-based campaigns cannot capture.
Sponsored Display campaign management
Audience and product targeting
Retargeting flows for cart abandoners
DSP strategy for qualifying brands
We audit the current account, rebuild campaign structure, and set ACOS and TACoS targets based on real unit economics.
We run systematic keyword harvesting and negative keyword management to eliminate waste and capture profitable search terms.
We add Sponsored Brands, Sponsored Display, and Store pages where they fit, building upper-funnel visibility alongside bottom-funnel conversion.
We run weekly optimization, monthly strategic reviews, and integrate advertising data with organic listing strategy.
We treat Amazon Ads as part of a broader Amazon strategy instead of a siloed campaign problem. We coordinate advertising with listings, brand registry, A+ content, and inventory, so the full Amazon presence gets stronger together.
Common questions about Amazon Ads Sponsored Display & DSP, and how System Strats can help.
Sponsored Display is self-serve and available to most sellers. Amazon DSP is a full programmatic platform with broader reach, more targeting, and higher minimum spend. We run both where they fit.
Brands with at least $35,000 per month in DSP budget, strong margins, and a full-funnel strategy. For smaller budgets, Sponsored Display is usually the better fit.
Yes, through Sponsored Display audiences. It is one of the highest-ROAS campaign types for most brands.
Sponsored Display supports targeting competitor product pages and similar products. Used well, it captures comparison shoppers; used poorly, it is a cost-per-click drain. We test carefully.
Tell us about your project and we'll get back to you within 24 hours.