Amazon Ads: Sponsored Brands & Stores

When someone searches your brand on Amazon, they should land on you and not a competitor.

Own Your Brand Searches

A shopper searches for your brand on Amazon and sees a competitor’s ad first. Even when they find you, they land on a single product page with no sense of your full range.

We build Sponsored Brand campaigns and design branded Store pages. They capture brand searches, defend against competitors and give shoppers a more engaging place to browse your products.

Illustration of a branded Amazon Store page in a browser, the destination for Amazon Ads Sponsored Brands campaigns.

What We Set Up

Sponsored Brand campaign management

Brand Store design and ongoing improvements

Video ads for brand awareness

Brand defense and competitor targeting

How We Protect Your Brand

1

Confirm Brand Registry

We check your Amazon Brand Registry status and guide you through enrollment if you aren’t registered.

2

Design the Store

We build a multi-page branded Store that gives your Sponsored Brand traffic a place to land.

3

Launch Brand Campaigns

We set up Sponsored Brand campaigns, with video where the product benefits from a demonstration.

4

Defend Your Name

We bid on your brand keywords and target competitors, so rivals can’t quietly take those searches.

Frequently Asked Questions

It’s a free, multi-page branded shop on Amazon for registered brands. It gives your Sponsored Brand traffic a destination and significantly improves brand campaign performance.

Yes. Amazon Brand Registry is required for Sponsored Brands, Stores and A+ Content. We guide you through registration if you aren’t already enrolled.

Usually, yes. If you don’t bid on your own brand, competitors will. The cost is low and the protection is significant.

Video is often the best-performing Sponsored Brands format, especially for products that benefit from a demonstration. We include it where it fits the product.

Ready to Get Started?

Tell us about your project and we'll get back to you within 24 hours.