Custom Builds: Headless CMS Integration

Your marketing team should not need a developer to change a headline. Your developers should not be boxed in by a template.

Content Edits Without Code

Every small wording change waits on a developer, or your CMS limits what the site can look like. A headless CMS, a content system kept separate from the site’s design, removes that trade-off.

We build sites that pair a custom front end with a headless CMS like Sanity, Contentful or Strapi. Non-technical staff can update content in a clean editor, and your design and architecture stay free of template limits.

Diagram of a headless build in three layers: a custom front end, a content API and a CMS your team edits.

What Your Editors Get

An editing screen designed for people who don’t write code

A custom front end with no template limits

Preview environments, so editors see changes before publishing

Structured content you can reuse across channels

Building the Headless Setup

1

Choose the CMS

We weigh Sanity, Contentful and Strapi against your budget, editing needs and team size, then recommend one.

2

Model Content

We break your content into structured pieces, so the same material can feed multiple sites, apps and channels.

3

Build Front End

We build the custom front end and connect it to the CMS, with preview environments for your editors.

4

Move Content

We plan and carry out the move from WordPress or your current CMS as part of the build.

Why Choose System Strats

We build headless sites the way we wish every project we inherit had been built, with clean code, modern tools, solid documentation and a plan for after launch. Because we work across custom builds and platforms, we’ll also tell you if WordPress or another platform would serve you better.

Frequently Asked Questions

It depends on your budget, editing needs and team size. Sanity is flexible and developer-friendly. Contentful is built for enterprise use. Strapi is open source and can be self-hosted. We help you pick based on your situation.

Not for straightforward content, where it is often easier. For complex layouts or visual editing, WordPress with a page builder may still feel more natural. We match the tool to the team.

Yes. Content migration is a standard part of headless CMS projects, and we plan it as part of the build.

Yes, and that’s one of the biggest advantages of a headless CMS. Your content is structured and delivered through an API, a way for software to request data. So it can feed multiple front ends, mobile apps or marketing channels.

Ready to Get Started?

Tell us about your project and we'll get back to you within 24 hours.