Advertising & conversion tracking
One customer buys once, but your reports show several conversions. Revenue looks stronger than your orders support, and campaign decisions rest on inflated numbers. We trace the purchase signals, fix the repeats, and check the result with test orders.
Discuss this problemWe start with how you define a completed purchase and a small set of orders that show the gap. Then we inspect your store's tracking, tag manager, analytics setup, and the related ad conversion actions. The same purchase can travel through several routes, or appear as several separately configured actions. We tell those cases apart before changing anything. You get an agreed measurement setup and a record of the change, so future reports can account for the break in tracking.
Analytics or ad reports show more purchases than your store recorded for a comparable period. The gap remains after normal reporting delays and your team's agreed handling of refunds, time zones, and attribution, which is how a report assigns credit for a sale.
Going back to an order confirmation page sends another purchase event. Your staff see a tracking request every time the page loads, even though the customer placed one order and paid once.
An imported analytics purchase and a separate ad purchase action both appear in your reports. Teams add them together without knowing how they overlap, or account settings let several purchase signals influence campaign decisions.
We look for tracking in theme code, plugins, platform integrations, tag manager, and any server-side connections you have. Test orders show which senders fire, which IDs they use, and whether visits to the confirmation page cause repeats.
In each affected account, we examine the actions used for reporting and campaign goals. We note where imported and directly measured purchases overlap, then agree with you which actions should represent the business result.
We inspect how order IDs reach your purchase events and the supported fields for removing duplicates. Missing values, reused IDs, or mixed formats can undermine duplicate handling. We check each control for your specific platform and event route.
We change the confirmed source of repeated events and retire extra senders where that makes sense. Consent behavior and your other useful events stay in the review, so a purchase fix doesn't quietly remove measurement you need.
We set up purchase action roles to match your agreed measurement plan. Report labels and handover notes explain which action to use, how we handled overlap, and why totals from different platforms can still differ.
We pass the right transaction IDs through supported tracking fields and test how they behave. Our notes show where duplicate handling applies and where an integration needs its own controls. We don't assume one ID fixes every route.
Not necessarily. They may keep differing because they use different attribution, reporting windows, consent signals, and processing rules. We check that your setup sends the intended purchase signals, and we explain the remaining differences. Your store's order records remain the reference for checking completed sales.
That depends on the destination and the adjustment tools available. Removing a duplicate trigger improves future tracking, but it does not automatically rewrite earlier reports. We mark the change and assess any supported adjustments separately, so comparisons with past numbers stay understandable.
We need limited access to the affected analytics and ad accounts, tag setup, and related store tracking settings. A sample of orders with personal details removed helps us compare records. Testing may require a controlled purchase or test payment flow that your team agrees to and the store supports.
Tell us which store platform, analytics tool, and ad platforms show duplicate purchases. Share one order with personal details removed, plus the repeated conversion entries, so we can trace the overlap.
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