An open rate on its own changes nothing. What changes results is knowing who to email next, and with what.
You glance at the Mailchimp report after each send and move on. Everyone on your list still gets the same email, because nobody has time to work out who should get what.
Reports only help when someone reads them regularly and acts on what they find. We build the segments and reporting habits that turn your Mailchimp data into better decisions and better campaigns over time.
Segments based on engagement, purchases and lifecycle stage
Monthly performance reports with clear recommendations
Comparisons against your own history and industry averages
Connections to business intelligence tools for deeper analysis
We set up a lean group of segments, such as new subscribers, engaged customers and lapsed customers.
We cut reporting down to a small view tied to the decisions you actually make.
We track list growth, unsubscribes, engagement and email-to-purchase conversion, then give you clear recommendations each month.
If you want deeper analysis, we feed Mailchimp data into Power BI or Looker Studio alongside sales, traffic and ad data.
We work across Mailchimp, Klaviyo, Constant Contact and others, and we aren’t locked in to any one email platform. If your reports show Mailchimp no longer fits your stage, we’ll tell you honestly. Our advice is shaped by what fits your business, not what we prefer to sell.
For most businesses, the most valuable are new subscribers, engaged customers, lapsed customers and category-specific groups. We build a lean set of segments rather than dozens of overlapping ones.
Yes. If you want deeper analysis, we export Mailchimp data into BI tools so it can be combined with sales, traffic and ad data.
We look at list growth, unsubscribe rate, engagement over time and, for online stores, email-to-purchase conversion. We track these in monthly reviews.
Usually the issue is too much data and not enough focus. We build a small reporting view tied to the decisions you actually make.
Tell us about your project and we'll get back to you within 24 hours.