Constant Contact: Reporting & Analytics

The reports are already in your account. Most accounts never put them to use.

Numbers Nobody Looks At

Campaigns go out, a few people glance at the open rate, and the next email looks much the same. Without a regular review, your email program stops improving and nobody can say why.

We help you understand what the numbers mean, set up a regular review habit and work out what to test next. You also get reporting that goes beyond the built-in reports and shows how you compare with your own past results and industry averages.

Diagram of a Constant Contact monthly report dashboard showing opens, clicks and the next tests to run.

What Your Reporting Includes

Custom report rollups beyond the built-in reports

Benchmarks against industry averages and your past performance

A/B test setup and analysis

Clear recommendations on what to improve next

How Reporting Gets Useful

1

Read the numbers

We go through your recent campaigns and explain what open, click and unsubscribe rates are telling you.

2

Set a baseline

Your results get compared with your own history and industry averages, so progress is easy to see.

3

Test what matters

Subject line and content A/B tests focus on the changes most likely to make a difference.

4

Review each month

We walk through a simple monthly report with you and agree on what to change next.

Why Choose System Strats

We work across Mailchimp, Klaviyo, Constant Contact and others, and we aren’t tied to any one of them. If your reports suggest Constant Contact is holding you back, we’ll say so honestly. If it’s the right fit, we’ll show you how to get the most from it.

Frequently Asked Questions

Open rate, click rate, unsubscribe rate, and conversion rate if you track it. We benchmark these against your own history and industry averages, so you know whether you’re improving.

Yes. Constant Contact supports subject line and content A/B testing, and we use it to improve campaigns over time. We focus tests on the variables that make a real difference.

Monthly is a reasonable pace for small businesses. We set up a simple monthly review format and walk through it with you, so each review ends with something to act on.

Yes. For clients who want deeper analysis, we build data exports or middleware integrations that push Constant Contact data into BI tools.

Ready to Get Started?

Tell us about your project and we'll get back to you within 24 hours.