Constant Contact: Automations & Welcome Series

The emails people should get after they sign up, buy or register can go out without anyone remembering to send them.

Follow-Ups That Send Themselves

A new subscriber joins your list and hears nothing for weeks. Event attendees never get a follow-up and lapsed contacts drift away, because someone has to remember to send each email by hand.

Constant Contact can run automated series, triggered emails and drip campaigns in the background. We design and build the automations that matter most for your business, including welcome series, onboarding, re-engagement and event follow-up.

Diagram of a Constant Contact welcome series that sends the next email or a reminder depending on whether a subscriber opened.

Automations We Build

Welcome series for new subscribers and customers

Re-engagement emails for contacts who’ve gone quiet

Follow-up sequences for events and registrations

Triggered emails tied to signup, purchase or activity

Building Your First Automations

1

Choose the sequence

We start with the automation likely to do the most for you, which is almost always your welcome series.

2

Plan the messages

Each email gets a trigger and a timing, and we work with your team on copy and design.

3

Build and activate

The sequence goes live inside Constant Contact, tied to signups, purchases or other activity.

4

Review and adjust

Open, click and response rates get checked periodically, and content and timing change to match the data.

Why Choose System Strats

We work across Mailchimp, Klaviyo, Constant Contact and others, and we aren’t tied to any one of them. That lets us tell you honestly whether Constant Contact’s automation covers what you need, and how to get the most from it if it does.

Frequently Asked Questions

Yes. Its automation features cover welcome series, triggered emails and scheduled sequences. They don’t go as deep as Klaviyo or Mailchimp, but they handle most small business needs well.

A solid welcome series, which is almost always the highest-return automation. After that, re-engagement for lapsed subscribers and event follow-up sequences tend to deliver the best results.

We handle strategy and the build. For copy and design, we can work with your team or help coordinate with a content partner.

With open rate, click rate and conversion or response rate. We review them periodically and adjust content and timing based on what the data shows.

Ready to Get Started?

Tell us about your project and we'll get back to you within 24 hours.