What works on Meta or Google won’t necessarily carry over, so the account needs its own plan.
You’ve moved your Meta campaigns over to TikTok, or you’re about to, and the results aren’t what you hoped. TikTok Ads work differently, so a copied account structure tends to underperform.
We set up campaigns with the structure, targeting and bidding strategies TikTok actually rewards. Each campaign objective matches a real goal. Tracking runs through the pixel, a tag on your site, and the events API, which sends conversions straight to TikTok.
An account structure built for TikTok’s algorithm
Campaign objectives matched to your real goals
Budget pacing and learning phase management
Conversion tracking through the pixel and events API
We match each campaign to a real goal: conversions for performance, video views and reach for awareness.
The pixel and events API get set up or verified, so conversions reach TikTok correctly.
Campaigns get the structure, targeting and bidding TikTok rewards, instead of a copy of your Meta setup.
We pace spend so the algorithm gets enough data to exit the learning phase, its early testing period.
We treat TikTok as a creative problem first and a media buying problem second, which matches how the platform actually works. We run creative production and creator partnerships alongside the media buying, so a well-built account isn’t held up waiting for ads.
No. TikTok started with Gen Z, but its user base now spans all ages, and many adult-focused brands perform well.
We recommend starting with $3,000 to $5,000 per month, which gives the algorithm enough data to optimize. Below that, most campaigns struggle to exit the learning phase.
Use conversion objectives for performance goals, and video views and reach for awareness. Traffic objectives rarely beat conversion optimization when you need measurable results.
Yes. With proper pixel setup, catalog integration and campaigns for each funnel stage, TikTok drives a measurable return on ad spend, especially for ecommerce and direct-to-consumer brands.
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