On Reddit, you aren’t targeting a person’s profile so much as the conversation they’ve joined.
You know your customers are on Reddit, but you aren’t sure where to start. Its targeting works differently from other platforms, built around communities, interests and context.
We set up your Reddit Ads account and campaigns with targeting aimed at the subreddits, or topic communities, where your audience actually engages. Conversion tracking and a sensible budget go in from the start, so the results mean something.
Targeting by subreddit and community
Interest and custom audiences set up for you
Conversion tracking installed and working
A budget and bidding strategy
We find the communities where people discuss your category and check that your audience is there.
Your account goes live with the Reddit Pixel, which records what visitors do after they click.
We set up subreddit, interest and custom audiences, with retargeting where it helps.
The test budget and bidding strategy are planned to be large enough to produce real data.
We have run Reddit Ads for clients across B2B software, direct-to-consumer, finance and education, and we know which categories work well and which do not. We’ll also tell you when Reddit probably won’t work for your business, rather than push a test unlikely to prove anything.
It’s worth testing if your audience discusses your category on Reddit. It works best for brands tied to specific interest communities, such as tech, gaming, finance, education, B2B software and direct-to-consumer brands.
Community targeting is the biggest difference. You can reach people actively discussing your category in specific subreddits, which gives your ad strong context.
A meaningful test starts around $2,000 to $3,000 a month. Lower budgets can work for tight targeting, but they limit how quickly you learn what works.
Yes, through the Reddit Pixel. Retargeting audiences are smaller than on Meta, but they’re still useful for reaching people at each stage of buying.
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