Spend where your customers actually live instead of across a whole metro area.
Your ads reach the whole metro area, yet your customers come from a handful of neighborhoods. The rest of that spend does very little.
Nextdoor’s targeting goes down to specific neighborhoods. We build campaigns that focus your spend on the ones most likely to convert, based on where your real customers live.
Targeting down to the neighborhood
Campaign objectives built for local services
Budget split by service area
Ad schedules set for the hours that work best
We look at where your real customers live and where conversion rates are strongest.
We choose campaign objectives for your local service and split the budget by service area.
We set ad schedules by day and hour, so your budget runs when it works best.
We measure results neighborhood by neighborhood, shift targeting and budget, and judge success on real business outcomes.
We manage Nextdoor presence for local service businesses across categories like home services, real estate and professional services. We know which messaging and targeting strategies actually land with verified neighbors, and we respect the platform’s culture, which keeps campaigns working instead of backfiring.
Home services like HVAC, plumbing, landscaping and cleaning all perform well. So do real estate agents, local retail, restaurants, medical and dental practices, and professional services.
Nextdoor users are verified residents of specific neighborhoods, and targeting goes down to the neighborhood rather than the ZIP code. It’s a meaningfully different audience.
Yes, and it’s one of the platform’s biggest advantages. You can focus budget on high-conversion neighborhoods instead of wasting spend outside your real service area.
For local service businesses, $1,000 to $3,000 per month is a reasonable starting point. Cost per lead varies widely by category and market.
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