The structure you choose early shapes how easy your product data is to manage later.
Your team scrolls past fields that don’t apply to the product in front of them. Variants are hard to manage, and exports need fixing before they go out. These problems usually trace back to how the catalog was set up.
Akeneo’s data model is the set of families, attributes, categories and attribute groups that organize your product data. We design it to match your catalog and support your team’s workflow. That structure also makes for clean distribution to every sales channel.
Product families with the right attributes for each product type
Attribute groups organized for faster data entry
Category trees aligned with your channels and site navigation
Variant setup for products with options like size or color
We go through your actual products to see how they group and which details each group needs.
Each product group gets a family, with attributes such as size and color or voltage and wattage.
We configure variant axes and decide which attributes are shared and which change per variant.
Category trees get built for each channel, along with completeness rules that show which products are ready.
We’ve implemented Akeneo for brands with complex product catalogs. We understand PIM strategy and data governance, and that shapes a model your team can rely on as the source of truth for your products.
Families define which attributes apply to a group of products. A T-shirt family might have size, color and material attributes, while an electronics family has voltage, wattage and certification. We design families based on your actual catalog.
We use Akeneo’s product models, which support variants at one or two levels. We set up variant axes, shared and variant-specific attributes, and family variants. That lets you manage items like clothing with size and color options.
Yes. Akeneo supports multiple category trees, and we configure them by channel. For example, your website may organize products by use case while your marketplace feed organizes them by product type.
We configure Akeneo’s completeness rules, validation constraints and quality scoring. Your team can then see at a glance which products are ready for each channel and which need more data.
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